We all have known, our childhood favorite biscuit Parle-G (glucose/genius) . With which we have filled our stomach, with milk or tea in our breakfast in childhood. And Parle-G is just not a biscuit it's an emotion towards our childhood.
In our school day's Parle-G was the first choice of the teacher for the refreshment of the student in any curriculum activities.
So, Parle-G is just not a biscuit it's an emotion of our past childhood.
We all children during our childhood, we bought the biscuits as the biscuit wrapper has an image of a beautiful cute girl.
But now the company Parle has become a 82 years old. And the cute little girl is now 63 years old. Her name is Neeru Deshpandey . She clicked the photo for the Parle-G biscuit when she was 4 years old.
Now the 82 years old Parle company has set a record by highest sale of the Parle-G biscuit in this lockdown.
The company has grown around 5% of market share. The growth of the company is highest in the recent time.
The head of Parle product senior category mentioned, it's a huge growth after 30-40 years.
Mr Shah said, Parle-G is a comfort food for most of the Indians, and in this pandemic, huge amount of it is been consumed. But even in the earlier crises the growth of the parle-G always goes up. He also said it is a kind of trust people do in the brand.
The Parle company will be donating around 3,000,0000 packets of biscuit in this pandemic in India.
Many other people organization also, distributed this biscuit parle-G in the pandemic, because the biscuit is cheap and it is worth eating it cause it contain s good source of glucose, which provide energy.
So due to trust by the people's and due to it's cheap rate and worth eating the company set a new record of highest sale in the lockdown and also the company share has grown up bro about 5%.
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